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Our story

Nearly a decade in stealth.
Built by someone who lived
the problem firsthand.

Fullinfo wasn't born from a pitch deck or a market gap analysis. It was built by a data intelligence entrepreneur who spent over twenty years working with company data — and grew frustrated enough with what existed to build something better from scratch.

An atypical journey

Not a startup story.
A practitioner's story.

Most data companies are founded by people who spotted a market opportunity. Fullinfo was founded by someone who spent two decades building profitable data intelligence businesses — and kept running into the same problem.

The problem was always the data underneath. LinkedIn-derived, fragmented, English-language biased, and unreliable for the kind of deep, global company intelligence that serious work requires. Every project that needed real company data required working around the same fundamental limitations.

Around 2015, the decision was made to stop working around it. What began as internal web scraping projects within existing businesses gradually became something more deliberate — a multi-year effort to build a proper alternative from the ground up.

Fullinfo was formally founded in 2020. But by then, the underlying technology, methodology, and data pipeline had already been in development for years. The MVP launching in 2026 reflects nearly a decade of patient, private work — not a rush to market.

Early 2000s
First data intelligence businesses founded
Over 20 years ago, the first company in the data intelligence space was established — focused on open source intelligence, company profiling, and software telemetry. A second followed a few years later. Both remain profitable and operational today.
~2015
The data problem becomes undeniable
Years of working with company data across multiple client projects reveal the same structural limitations repeatedly — LinkedIn-derived data that is fragmented, stale, and useless for global, niche, or SMB market intelligence. Internal web scraping projects begin.
2020
Fullinfo formally founded
With a clear vision of what structured, open-web company intelligence should look like, Fullinfo is formally established. Development begins in earnest — privately funded, no external investors, no pressure to compromise on data quality or ship before it's ready.
2020–2025
Stealth development
Five years of building, refining, and scaling — the domain analysis pipeline, normalization engine, entity resolution, industry classification, leadership hierarchy, relationship mapping, and contact collection. All of it built from scratch, from the open web up.
2026
MVP launches — early access opens
After nearly a decade of development, Fullinfo opens for early access. 100M+ organizations indexed. 25+ structured, searchable fields per organization. Built entirely from the open web, with no LinkedIn dependency.
The founder

Chris Luijten

Chris is a data intelligence entrepreneur with over two decades of experience building structured intelligence products from unstructured data sources.

He founded his first data intelligence company over 21 years ago — a profitable, vertical business operating in the space of open source intelligence, company profiling, and software telemetry. A second followed, built in the same space with the same principles: structured data, defensible methodology, and real operational utility.

Both businesses are still running. Both are profitable. Neither has taken external investment. That independence matters — it means decisions are made on the basis of what's right, not what's fundable.

Fullinfo is a direct extension of that career — the product Chris always wished existed when building intelligence products for clients. Entirely self-funded, built at his own pace, without compromise.

Chris Luijten, Founder and CEO of Fullinfo
Chris Luijten
Founder & CEO · Fullinfo
→ Over 20 years building profitable data intelligence businesses — open source intelligence, company profiling, software telemetry
→ Founder of two vertical data businesses, both profitable and independently funded
→ Based in the Cayman Islands · passionate about environmental conservation
21+
Years in data intelligence
2
Profitable data businesses founded
~10
Years building Fullinfo
Why we exist

Nobody has actually mapped
the full global business universe.
We think someone should.

Most B2B data tools claim somewhere between 30 and 35 million companies. What they don't mention is that they're counting the same companies dozens of times — Shell appearing as 147 separate records, defunct businesses that closed years ago still listed as active, LinkedIn placeholder pages that no human ever claimed. Remove the duplicates, remove the ghosts, and you're left with something closer to 7 million real organizations.

There are somewhere between 100 and 200 million businesses with a web presence. Nobody knows the exact number — because nobody has actually tried to count them properly. That gap between 7 million and 200 million is not a niche. It is most of the world's economy.

That's the problem Fullinfo exists to fix. Not to build a slightly better version of what already exists. To do the thing that hasn't been done — index the full global business universe, structure it properly, and make it searchable by anyone, for any market, anywhere.

Why

Because most of the world's businesses are invisible to the tools that claim to cover them. That's not a data problem — it's a design problem. The tools were built for a narrow market and called it the whole market.

How

By starting from the open web — not from LinkedIn, not from a database someone scraped ten years ago. Every domain. Every website. Every company that exists on the internet, structured from scratch, refreshed monthly.

What

A single, honest, structured view of the global business universe. Searchable. Source-backed. No duplicates. No ghost companies. No harvested phone numbers. Just the data — and where it came from.

We didn't raise money. We didn't launch fast. We didn't pivot. We spent nearly a decade building something we were actually proud of. That's either stubborn or visionary. Probably both. Either way — here we are.

The team

15 people. All R&D.
No sales team by design.

Fullinfo currently has 15 people — all of them working in research, engineering, and data. Not a single dedicated sales role. Our team is global, with roughly 40% based in Amsterdam and the rest distributed worldwide.

That's a deliberate choice. A product that requires a sales team to explain itself isn't ready. Fullinfo is built to be discovered, evaluated, and adopted through the product itself — not through outbound calls and demo decks. Every person on the team is focused on making the product better, not on selling what already exists.

Building something at this scale — 100M+ organizations, 300M+ domains analyzed monthly, real-time normalization across 100+ languages — takes serious engineering depth. Dozens of engineers, data scientists, and analysts have contributed to what Fullinfo is today. The current team carries that work forward.

What we believe

Principles, not platitudes.

These aren't values invented for an about page. They are the product of twenty years of building data businesses independently, learning what matters, and deciding what Fullinfo should stand for.

🔍

Transparency over black boxes

Every data point in Fullinfo is source-linked and timestamped. You always know where the information came from and when it was collected. No mystery data, no unverifiable claims.

🌍

The whole world, not a slice of it

The global business universe is not limited to English-speaking, LinkedIn-active companies. Fullinfo is built to cover all of it — 195+ countries, 100+ languages, every business with a web presence.

🏗️

Built to last, not to flip

Fullinfo is entirely self-funded. No external investors, no pressure to grow at the cost of quality, no exit strategy driving product decisions. This is a long-term project built by someone with a long-term track record.

🤝

Respectful by design

We only use contact channels people have chosen to make public. Corporate email and professional profiles — not harvested mobile numbers. First outreach should be welcome, not intrusive.

⚙️

For practitioners, not just power users

Fullinfo is designed to be used by any salesperson, researcher, or procurement manager — without a university, a workflow builder, or a RevOps engineer to make it work.

🌿

Responsibility beyond the product

How we operate reflects what we believe. Data privacy, source attribution, and building a business we'd be proud of — regardless of whether anyone is watching. Doing the right thing because it's right, not because it's visible.

Early users

A decade of quiet validation.

Before any public launch, Fullinfo was used by a small, private circle of users across sales, market research, recruitment, and M&A. Their problems shaped the product. Their feedback sharpened it. We're beginning to share some of those stories.

Read early user stories →
Work with us

Nearly a decade of work.
Ready for early access.

If what we've built sounds like what you've been looking for, we'd love to show you what Fullinfo can do for your market.

Request Early Access Schedule a Demo Send Us Your Market