FAQ

Common questions.

Everything you need to know about how Fullinfo works, how it's built, and how it compares.

The product

Fullinfo is a company intelligence platform built from the open web. It lets you search 100M+ organisations by industry, location, tech stack, markets served, customer type, and more — then explore rich company profiles including contacts, leadership hierarchy, relationships, and recent events.

Unlike tools built primarily on LinkedIn-derived data, Fullinfo crawls the open web directly — meaning it covers companies that don't maintain a LinkedIn presence, operates independently of Microsoft's data policies, and provides consistent coverage across non-English markets.

A Company View is one organisation profile opened and enriched in real time by AI. When you open a profile, Fullinfo runs enrichment using Vertex AI and other tools to surface contacts, recent events, and intelligence not available in any static database.

This is a genuine compute cost — which is why Company Views are metered by plan. What you see when you open a profile is current, not cached. That's what makes the data meaningfully better than a static export.

Ask Chloe is Fullinfo's AI-powered search assistant. Instead of building a search query filter by filter, you describe what you're looking for in plain language — "packaging companies in Germany supplying the pharmaceutical industry" — and Chloe interprets it into structured search filters, confirms them with you, and runs the search.

Chloe is particularly useful for complex or multi-dimensional searches where the combination of filters isn't immediately obvious.

Deep Search operates within a specific company profile. When the pre-indexed contact list isn't sufficient, you can run a Deep Search using a free-text query — "operations director switzerland" — and Fullinfo searches public sources in real time, returning additional contacts marked as New (found now, not yet indexed) or Existing (already in Fullinfo).

Deep Search credits are metered by plan. Results are immediately available to reveal and save to Collections.

Collections are saved lists of organisations and contacts — the equivalent of a pipeline, a target account list, or a research project. You can add companies and contacts to any Collection as you browse, then export to CSV or push to your CRM.

Team and Enterprise plans support shared Collections, allowing teams to work from the same account lists without duplicating effort.

Advanced Signals are proprietary search filters that reveal what companies are actually doing — not just what they are. They include Web Traffic Ranking, Geography Served, Customer Base type, Funding Type, Growth Signals, and Open Vacancies.

These signals are built from open web signals that Fullinfo identifies during crawling and are not available in structured filter form in any other B2B data tool. They are available as a $50/mo add-on for Professional and Team plans, and are included in Enterprise.

On the Starter plan, searches return up to 250 results and show "25 of many" rather than the exact total. This lets you validate that a market exists and browse a meaningful sample — but you can't extract the full list or size the market precisely.

Professional shows up to 2,500 results. Team and Enterprise show the full count — "100 of 131,566" — which is what you need for serious TAM analysis, territory mapping, or pipeline building at scale.

Our data

Fullinfo is built primarily from the open web — 300M+ domains crawled monthly across 195+ countries and 100+ languages. We do index publicly available LinkedIn profile pages that are crawled and indexed by search engines like Google and Bing — the same way any web crawler accesses public pages — using this as one signal among many to enrich contact profiles.

We do not buy data from LinkedIn, from third-party LinkedIn scraping vendors, or from Chrome extension networks. Our data is not dependent on LinkedIn and is not subject to Microsoft's data restrictions or access policies.

This distinction matters practically: our coverage doesn't drop in markets with low LinkedIn adoption, our data isn't exposed to Microsoft's evolving data policies, and our contact data reflects actual public-facing information rather than what people choose to put on a professional network profile.

Fullinfo crawls 300M+ domains monthly. Search results are served from recently indexed data, so what you find in a search reflects a company's recent web presence. Company profiles are enriched in real time when opened — meaning contacts, events, and signals are fetched at the moment you open the profile, not from a static snapshot.

Every data point in Fullinfo is source-linked and timestamped, so you can always see where the information came from and when it was collected.

Fullinfo covers 195+ countries with data normalised across 100+ languages. Coverage is globally consistent and not dependent on LinkedIn's user adoption in specific geographies.

This makes Fullinfo particularly strong for non-English markets including DACH, Benelux, LATAM, Southeast Asia, the Middle East, and Eastern Europe — markets where LinkedIn-derived tools often have significant coverage gaps.

Yes — and this is one of Fullinfo's most significant advantages. Any company with a website is indexed by Fullinfo, regardless of whether it has raised funding, appeared in trade publications, maintained a LinkedIn presence, or filed accounts with a public registry.

This makes Fullinfo particularly valuable for M&A deal sourcing in fragmented markets, sales prospecting in sectors dominated by SMBs, and market research in geographies where company registries are incomplete.

Yes. Every data point in Fullinfo includes a source link and timestamp — you can see exactly where the information came from and when it was collected. This is important for KYC and compliance use cases where auditability matters, and for anyone who needs to verify or cite their research.

Pricing & plans

Fullinfo is currently in early access. We onboard every user personally — request access and we'll get you set up with enough access to validate whether Fullinfo is right for your use case before you commit to a plan. We'd rather show you what it can do than have you commit blind.

Yes. You can upgrade at any time — the change takes effect immediately and you're charged pro-rata for the remainder of your billing period. Downgrades take effect at your next renewal date. If you're on an annual plan and need to adjust, get in touch and we'll work something out.

Annual billing saves 20% compared to monthly. Starter and Professional plans are available on both monthly and annual billing. The Team plan is available on annual billing only. All prices shown on the pricing page default to the annual rate.

CRM sync is available from Professional onwards. It lets you push contacts and organisations from any Collection directly into your CRM. Starter users can export to CSV and import manually. CRM integrations currently support Salesforce, HubSpot, and Pipedrive — with Zapier available for connecting to other tools.

Advanced Signals is a $50/mo add-on (billed annually) available on Professional and Team plans. It unlocks six proprietary filters: Web Traffic Ranking, Geography Served, Customer Base, Funding Type, Growth Signals, and Open Vacancies.

These filters reveal what companies are actually doing — not just what they are — and are particularly useful for market mapping, sales into B2C businesses, recruitment BD, and M&A deal sourcing.

Comparisons

ZoomInfo, Apollo, Lusha, and Cognism are all primarily built on LinkedIn-derived data — which means they share the same geographic biases, coverage gaps, and exposure to Microsoft's evolving data policies. They also tend to over-index on US and English-language markets.

Fullinfo is built from the open web, giving stronger coverage of non-English markets, SMBs, private companies, and organisations that don't maintain an active LinkedIn presence. Every data point is source-linked and timestamped. See our full Fullinfo vs ZoomInfo comparison.

LinkedIn Sales Navigator is a great tool for finding people — but it's limited to LinkedIn's user base, which creates significant blind spots: companies that don't maintain a LinkedIn presence, non-English markets with low LinkedIn adoption, and SMBs that aren't active on the platform.

Fullinfo searches organisations across the open web, independent of any professional network. It's particularly stronger for company-level research, non-English markets, and finding private businesses that have never appeared on LinkedIn. See our full comparison.

Clay is an enrichment tool — you bring a list of companies and Clay pulls in data from multiple sources to enrich them. Fullinfo is a search tool first — you define the market you want, Fullinfo finds the companies, and you enrich from there.

The key difference: Fullinfo lets you discover companies you don't already know about. Clay enriches companies you've already identified. They can work well together. See our full comparison.

It's a fair question — and the honest answer starts with this: Fullinfo already uses AI extensively. Every company description, industry tag, keyword inference, and size estimate in Fullinfo is AI-derived. The difference is that Fullinfo's AI operates on crawled, source-linked web data — it's grounded in what's actually on the internet, not in a training snapshot that may be months or years old.

When you ask ChatGPT to list pharmaceutical packaging companies in Bavaria, it will give you a confident, well-formatted answer — some of which will be real, some outdated, and some fabricated. It has no way to tell you what it doesn't know. Fullinfo returns only companies it has actually indexed, with sources you can verify.

That said, here's an honest breakdown of what each tool is actually best at:

Fullinfo — discovering companies you don't already know about, across a defined market, with structured and source-linked results you can act on and cite. AI-enriched internally, grounded in real web data.

AI tools (Claude, ChatGPT, Perplexity) — synthesising and reasoning about data you already have. Take a Fullinfo export of 500 companies and ask Claude to identify patterns, flag ICP matches, or draft personalised outreach. Excellent at this. Unreliable as a discovery or database tool.

MCP connectors (ZoomInfo via Claude, Apollo via ChatGPT) — a conversational interface layered on top of an existing database. Convenient, but the AI wrapper doesn't fix the underlying data gaps. If ZoomInfo doesn't have a company, asking Claude via MCP won't find it either. Ask Chloe already gives you that same conversational search experience natively — on top of Fullinfo's data.

LinkedIn Sales Navigator — finding specific named people within LinkedIn's user base. Strong for English-speaking markets and larger companies. Weaker for company-level discovery, non-English markets, and SMBs that don't maintain a LinkedIn presence.

Clay — enrichment and workflow automation. Bring a list of companies, Clay pulls data from multiple sources and automates what happens next. Complements Fullinfo well: discover in Fullinfo, enrich and activate in Clay.

Fullinfo is building toward being the complete company intelligence layer — search, structure, enrichment, and increasingly deep analysis — all from verified open web data. For very deep research into specific companies, external AI tools are useful today. That's an area where Fullinfo is actively growing.

Privacy & legal

Fullinfo is built and operated from the Netherlands and takes GDPR seriously. We index only publicly available information from the open web — information that individuals and organisations have made publicly accessible. Our data practices are designed with European privacy standards in mind.

For detailed information, see our Privacy Policy. If you have specific compliance questions, contact us at privacy@fullinfo.com.

Fullinfo indexes publicly available professional information — names, job titles, business contact details — that individuals have made available through company websites, press releases, and other public sources. We do not index private contact information or data from closed networks.

Individuals can request removal of their information by contacting privacy@fullinfo.com. See our Privacy Policy for full details.

Fullinfo is headquartered in Amsterdam, the Netherlands. We are a self-funded company — no external investors — founded and operated by Chris Luijten. The company was incorporated after approximately ten years of stealth R&D and product development.

Still have questions?

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