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Stop fighting for scraps.
Access the real economy.

Every B2B data tool has a blind spot. Most are built on LinkedIn-derived data — covering a narrow, Western-biased slice of the global business universe. Fullinfo is built from the open web up, with no LinkedIn dependency and 100M+ unified organization profiles.

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Detailed comparison
Fullinfo vs LinkedIn Sales Navigator
LinkedIn is a people graph. Fullinfo is an organization graph. The difference goes deeper than features — it's a fundamentally different model of what a company record should contain.
Org intelligenceEntity resolutionSMB coverageIndustry layers
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Detailed comparison
Fullinfo vs ZoomInfo
ZoomInfo built a powerful platform on LinkedIn-derived data now under serious legal and technical pressure from Microsoft. We explain the structural shift — and why it affects every LinkedIn-derived tool in the market. Also covers Apollo, Lusha, Cognism.
Data freshnessDuplicate profilesNiche searchLinkedIn dependency
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Detailed comparison
Fullinfo vs Clay
Clay's $5B valuation validates the B2B data market. But Clay requires you to enrich first and filter after — meaning a niche TAM search means paying enrichment costs on tens of thousands of records you didn't need.
Search-first modelTAM cost efficiencyAccessibilityPatchwork data
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Note: The ZoomInfo comparison also covers Apollo, Lusha, Cognism, Clearbit, and every other LinkedIn-derived tool — the structural challenges are the same across all of them.
Who covers what

Most tools serve the tip of the pyramid.
Fullinfo covers all of it.

The global business universe is overwhelmingly SMB. B2B tools cover enterprise and mid-market well. For everything below — 100M+ small businesses, B2C companies, non-English markets — they rely on consumer tools not built for B2B discovery.

ENTERPRISE ~100K orgs · 500+ employees B2B tools + Fullinfo MID-MARKET ~2M orgs · 50–500 employees B2B tools + Fullinfo SMB 100M+ orgs · 1–50 employees The vast majority of the global business universe B2B sales tools LinkedIn · ZoomInfo Clay · Apollo Cognism · Lusha all LinkedIn-derived Google / Facebook consumer tools not built for B2B Fullinfo all tiers 195+ geo Fullinfo — structured B2B · all tiers · 195+ countries 100M+ organizations globally with a web presence Fullinfo B2B sales tools (LinkedIn-derived) Google / Facebook (consumer tools)
Breadth vs depth

Wider coverage. Deeper data.

Width shows how many businesses are covered. Depth shows how many structured, searchable data points exist per organization. No other tool matches Fullinfo on both dimensions simultaneously.

data points per org (depth) businesses covered (breadth) waterline Fullinfo 25+ search fields 100M+ organizations unified 1st party data authoritative source links monthly refreshed LinkedIn LinkedIn 8 fields ~7M orgs ZoomInfo ZoomInfo similar fields duplicated Google · AI tools · Facebook · local directories unstructured · biased · hallucination risk 100M+ businesses
Fullinfo — 100M+ organizations · 25+ structured searchable fields · unified · 1st party · monthly refreshed
LinkedIn — ~7M real orgs · 8 fields · people graph
ZoomInfo / LinkedIn-derived tools — similar field count · heavily duplicated · data access under pressure
Google · AI tools · Social media — 100M+ businesses · unstructured · biased · hallucination risk
Proof of search

Searches that simply aren't possible anywhere else.

Because Fullinfo classifies companies from what they actually do — not a single self-selected LinkedIn tag — you can search with operational precision across any market, anywhere.

→Privately owned car seat manufacturers in China with a US or European parent, supplying Japanese car makers
→Private cosmetic surgery clinics in Miami — not "Healthcare in USA"
→Aseptic filling and bag-in-box packaging manufacturers in Switzerland
→Pilates studios across all of North America — not city by city
Industry 2 ×
Location 1 ×
Keyword 3 ×
Industry: Packaging · Aseptic filling  ·  Location: Switzerland  ·  Keywords: bag-in-box · sterile
CompanyEmployeesContactsHQIndustry
SIG Group AG
sig.biz
5,001–10K59🇨🇭 Switzerland# Packaging +6
Amcor plc
amcor.com
1,001–5K86🇨🇭 Switzerland# Packaging +6
Rotzinger Group
rotzinger.com
201–50023🇨🇭 Switzerland# Packaging +4
IPC Process Centres
ipc-process.ch
51–20011🇨🇭 Switzerland# Aseptic +3
Showing 4 of 12 results · structured · source-backed · exportable
Every tool in context

Honest about what each tool does well.

Different tools are built for different purposes. Understanding where each fits helps you choose the right one — or the right combination.

Fullinfo
Company intelligence
100M+ organizations · 25+ search fields · open web · no LinkedIn dependency
Strengths
✓Any business with a domain — SMB, B2C, non-English markets included
✓Search first — niche markets, operational keywords, up to 7 industry layers
✓Source-backed, unified, monthly refreshed — no duplicates
Not in scope
CRM integration, outbound sequencing, workflow automation — Fullinfo focuses on company intelligence and search, not sales execution tooling.
LinkedIn Sales Nav.
Professional network
People graph · professional profiles · enterprise & mid-market
Good for
✓Finding individual professionals at known companies
✓Enterprise and upper mid-market coverage in tech-forward markets
Limitations
✗People graph — not an organization graph
✗SMB and B2C businesses largely absent
✗One self-selected industry tag — no niche market search
ZoomInfo / Apollo
Sales intelligence
Also: Lusha, Cognism, Clearbit — all LinkedIn-derived
Good for
✓Workflow automation, sequences, and CRM enrichment
✓Enterprise outbound in English-language markets
Limitations
✗LinkedIn data access increasingly restricted by Microsoft — fresh data more expensive and harder to get
✗Duplicate profiles — Shell appearing 100+ times as separate records
✗No niche market search — one broad industry tag inherited from LinkedIn
Clay
GTM workflow platform
$5B valuation · for GTM engineers and agencies
Good for
✓Sophisticated GTM automation, CRM sync, and AI-enriched workflows
✓Teams with technical RevOps capability building custom pipelines
Limitations
✗Enrich first, filter after — niche TAM searches mean paying for tens of thousands of irrelevant records
✗Steep learning curve — Clay University, cohort classes, expert marketplace all exist for a reason
✗Underlying data is still LinkedIn-derived — same coverage gaps apply
AI Tools
General purpose AI
ChatGPT · Perplexity · Gemini
Good for
✓Researching and summarising a company you already know
✓Ad hoc questions about public information on specific businesses
Limitations
✗Cannot discover unknown companies — only works on names you already know
✗Prose output — not structured, filterable, or exportable data
✗Hallucination risk — contacts, names, and facts are frequently fabricated
PitchBook / CB Insights
Deal sourcing
Investors · analysts · M&A teams
Good for
✓Deep funding, M&A, and investment intelligence
✓VC-backed, growth-stage, and publicly traded companies
Limitations
✗Focused almost exclusively on startup and funded companies
✗Misses the vast majority of private, unfunded businesses globally
✗Not designed for sales prospecting or market discovery
AI tools

Can't I just use ChatGPT?

AI tools are excellent for researching a company you already know exists. For market discovery at scale they fall short in three fundamental ways.

1.They can't discover unknown companies. You can only ask about businesses you already know. Ask ChatGPT to "find all aseptic filling manufacturers in Switzerland" and it cannot return a reliable, structured list.
2.Output is prose, not structured data. You cannot filter, sort, export, or act on what an AI returns. It's a summary — not a searchable database of 100M+ organizations.
3.Hallucination risk. Contact details, executive names, and company descriptions are frequently fabricated with high confidence. No source verification exists.
Side by side
AI tools
"Find pilates studios in North America"
Cannot return a structured list
Fullinfo
"Find pilates studios in North America"
Structured results · profiles · contacts · exportable
AI tools
CEO of a small Swiss packaging firm
Likely fabricated · no source verification
Fullinfo
CEO of a small Swiss packaging firm
Sourced from company website · timestamped · source URL shown
Ready to explore?

Discover the 95% of the market
your current tools can't see.

100M+ organizations. 25+ search fields. Source-backed, unified, monthly refreshed. No LinkedIn dependency.

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